Backlinking for women-led small businesses4 minute
The glass ceiling may not yet have gone yet, but it hasn't stopped women from breaking it on a regular basis. Women entrepreneurs who are innovating for real problems take on leadership roles in science, technology, engineering, and mathematics (STEM), as well as auto, fintech, health, and other areas.
However, small business owners, especially women-led businesses, face a variety of obstacles as a result of restricted resources and outside investor interest. Many firms fail as a result of a lack of organizational skills and an inability to meet regulatory compliances. Others, though, fall behind because they do not adopt current technologies rapidly enough.
As the owner of a small business website, you may find it difficult to get your site recognized online while competing with the top guys, especially if you are not an SEO expert.
While you may be aware that you require more backlinks pointing to your website, determining how to obtain those links is another issue.
Creating amazing content, such as informative blog posts, is, of course, an effective approach to increase organic search traffic. However, guest posting content on other websites is only the tip of the iceberg when it comes to SEO techniques.
In reality, you may not have explored alternative techniques to increase the number of backlinks to your small business website. Furthermore, with many of these strategies, there is no need to struggle with complicated SEO if it is not your strong suit.
Here are some suggestions for increasing the number of backlinks to your company website.
1. Make infographics
Infographics are one of the most popular types of Online content. Unfamiliar with infographics? Infographics are "graphic visual representations of information, facts, or knowledge designed to deliver information quickly and clearly,"
Infographics are often shared on social media because they are simple to understand and interesting to look at. Furthermore, other businesses and bloggers in your niche/industry will use your infographic in their own writing, linking back to your website. According to Hubspot, infographics may increase online traffic by up to 12%.
You can make an infographic on almost any topic. Choose one that is relevant to your business while also being interesting and engaging to your target audience.
2. Provide a free online tool.
Offering a free online tool is another strategy to generate a lot of backlinks and visitors to your website.
Importantly, your online tool does not have to be complicated. For example, if you own an accounting firm, you may provide a basic income tax calculator. A fitness center, for example, may provide an online calorie counter. These kinds of tools will be highly beneficial to your target audience and will receive a lot of online shares.
3. Directory Submission
Directory submission is the process of submitting your website's URL for viewing on various online or Internet directories. It does not take as much time as you may expect to get your website up. All you have to do is provide a brief description with an appropriate title with each of your links to the directories. You want your title and keywords to be prominent in both the title and the description. If done effectively, the main purpose is to develop high-quality backlinks for your websites. Using this easy strategy, you may generate a large number of high-quality backlinks
A few of the directory submission sites are as follows-
4. Guest Blogging
The most efficient technique to reach new audiences is by guest blogging. You can gain more exposure by publishing articles on other prominent websites. This will promote your work to new readers. It is often more important to increase your online reputation or social media followers than it is to increase your backlinks.
Guest blogging allows you to utilize your relationships while also expanding your readership.
5. Give an interview
Online interviews are popular right now, and they are a fantastic and simple approach to gain backlinks to your website. You'll get a lot more interview invites once you've established yourself as an authority in your industry, but until then, you have to take the first step. Look for websites that are hosting interviews and let them know you'd want to take part and what information you have to offer.
6. Contact journalists and prominent bloggers
You should spread the word about your company in order to obtain links to your website. And what better method to achieve this than to reach out to journalists and influencers in your field via email? You may also send your message via social media, such as Instagram or Linkedin.
7. Write testimonials
Writing testimonials for websites you use is a simple way to get good quality backlinks. You'll just need a few minutes, and you'll be able to gain a link from a reputable website's homepage. If you are a client of that product, there is a good chance you may acquire a link in return for a testimonial.
8. Blogger Reviews
If you sell a piece of software, a tangible product, a consulting service, or ANYTHING of value, you can simply get hundreds of high-quality backlinks.
By providing your product for free to bloggers.
Locate bloggers in your niche who may be interested in what you have to offer. If you sell an information product that teaches customers how to create their own soaps, you would Google terms like "soap making," "create soap at home," and so on.
Your results will be a mix of blogs, news websites, and “how-to” websites. Remove any how-to or news sites. You'll have a good list of bloggers who could be interested in your offer.
Many small business owners are intimidated by the subject of SEO. However, by following these simple and effective techniques for increasing backlinks to your website, they may experience a rise in search engine rankings.