Innovative Startup ideas by women

5 minute
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People say that it’s a man’s world especially with regards to entrepreneurship and innovation.

But it’s fascinating to note that many women have become trailblazers with regards to startup businesses that also contribute to a social cause. Girls Buzz introduces visionary woman founders and the diverse start-ups that they have created to bring about a change in society.

1. Maitri Shah, Mind Assets:

When Maitri Shah was just 6 months old, she was diagnosed with congenital muscular dystrophy. Muscular dystrophy contributes to muscle weakness and thus to impaired mobility. However, this did not discourage Maitri, who – assisted by a supportive family – went on to earn a bachelor's degree in computer science engineering from KJ Somaiya College of Engineering, Mumbai, in 2016, and also became an entrepreneur.

Mind Assets concentrates on the implementation of "merit-based inclusivity" in India. The company has introduced some first initiatives in the industry. It focused on empowering businesses to take advantage of financial government incentives, integrate with the gig economy, allow job stability and reliability, find project-based talents, get employees anywhere, save on infrastructure by working from home, among others.

2. Sujata Chatterjee, Twirl.Store:

Sujata Chatterjee felt frustrated by the waste created by quick fashion trends at the cost of climate change. As a result, she quit her corporate job as a salesperson at Hewlett-Packard India and began her venture Twirl.Store in 2017.

The platform, almost three years old, enables people to send clothes they no longer need and to earn points that can be exchanged on its e-commerce platform. It separates clothes on the grounds that they can be upcycled into bags, coats, accessories. Clothes that cannot be recycled are circulated in the slum areas of Santiniketan and Sunderbans in West Bengal. 

3. Dipali Mathur, Super Smelly:

Co-founder of Super Smelly – India's only 100% toxin-free personal care brand for GenZ in India, Dipali is contributing to the health and wellbeing industry by resolving parents' issues and preserving the well-being of future generations. In order to protect the younger generation from harmful cosmetics and harsh chemicals, the first IFRA-compliant deodorants of its kind have been launched in the Indian market. With positive on-the-ground campaigns and social media commitments, Dipali spreads information about toxic chemicals that are found in personal care goods as well as their effects, such as eczema, hormonal imbalances, or cancer.

4. Tanvi Johri, Carmesi:

A chemistry graduate from Hindu College, Delhi, Tanvi Johri is the co-founder and CEO of Carmesi, a revolutionary brand that produces natural and biodegradable sanitary pads. Popularly referred to as the 'Pad Woman of India,' Tanvi improves women's lives by providing a healthy and natural menstrual care solution. After struggling with rashes induced by daily sanitary pads, she went on to start Carmesi. She carried out in-depth research and developed Carmesi sanitary pads made of bamboo fibre and corn starch. Not only it provides a safer alternative to the usual sanitary napkins but it is also environment friendly.

5. Shadi Ganz, Mammomobile:

Cognitive psychotherapist and scientist Shadi Ganz built India's first professionally equipped mobile breast and cervical cancer screening bus in Tamil Nadu. Mammomobile was constructed with separate compartments containing devices imported from the US to be able to diagnose patients and deliver immediate results. There is a section on mammography and a control room to get the test data. It also houses a segment on the testing of women for cervical cancer. The findings are immediately checked by a team of doctors at The Cancer Institute in Chennai.

6. Ruchi Jain, Taru Naturals:

Ruchi Jain left a government job to interact with farmers on the ground who play an important role in the economy. After acting on four separate ideas and exhausting all her savings, Ruchi invested Rs 1,000 to Rs 2,000 in a group of farmers who were unable to market their jaggery goods and eventually formed Taru Naturals.

Taru Naturals, a farmer-focused startup, focuses on natural and organic farm produce. Jaggery powder is one of its best-selling items, with clients including Mumbai's Taj Palace hotel and Blue Tokai. Other products such as black rice, khapli wheat flour and sourdough flour are also very popular.

7. Sai Gole, BharatAgri:

Sai Gole, 26, is the co-founder of BharatAgri, which helps farmers optimise production and income by using their algorithm to tell farmers what, when and how to grow. She and the company's co-founder Siddharth Dialanim were part of the IIT-Madras Innovation Centre. Started as LeanAgri in 2017 and later renamed, the company has about 100,000 subscribers, apart from 2,500 paid farmers, and claims to be the only company in India to monetize an information-based service in agriculture.

8. Veena Adityan, Smartbell:

Veena Adityan, an MBA from Cambridge University is the co-founder and CEO of the UK-based startup Smartbell – a platform for animal health tracking solutions. The start-up has created sensors that can be mounted on the collars or ears of cattle to track their movement and fitness. Established in 2016, the wearable technology provides farmers with information on livestock behaviour, temperature, feed habits and their surroundings, such as air quality and humidity. Its intelligence tool analyses data to predict early signs of disease, days before any noticeable symptoms can be detected, to help farmers access early medical assistance.

9. Abhilasha Purwar, Blue Sky Analytics :

In July 2018, the social entrepreneur Abhilasha Purwar founded Blue Sky Analytics to counter the effects of climate change. Artificial intelligence (AI)-based startup offers real-time environmental data and provides actionable environmental insights into the quality of air and water. 

Abhilasha holds a Master’s degree in Environmental Management from the Yale School of Forestry and Environmental Studies. She was determined to do something after she saw the effects of climate change, when a river turned orange in Chandrapur, Maharashtra.

10. Anannya Parekh, Inner Goddess:

Anannya Parekh's Inner Goddess startup empowers women by helping them realise the value of financial literacy. It seeks to discuss financial anxiety, mental health problems and personal savings and has conducted more than 70 workshops to date.

The startup caters to young women between the ages of 16 and 25 who come from underprivileged backgrounds. Workshops traditionally charged between Rs 300 and Rs 20,000, but Inner Goodness now runs as a non-profit organization. Her social enterprise has influenced more than 10,000 women across Chennai, Mumbai, Hyderabad and Bengaluru since the beginning of September 2016.

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