Know How To Start Your YouTube Channel And Monetise It5 minute
By Vaishnavi Srivastava
Are you a creator and are planning to take a plunge into YouTube but are wondering where to begin? Well, in this case, we have your back as we present to you all the insights of the knick-knacks of starting a YouTube channel and monetizing it to make it a lucrative business. Anyway, what else could be better than doing something that you extremely love and making money out of it for a living, right?
YouTube is a vast space that has millions of budding content creators. It is a space that formerly embodied countable creators a few years ago but now, there are innumerable channels and accounts of gazillions of creators who are doing immensely well. Making space for yourself in this fraternity of extremely talented and creative people is not a doddle. Instead, it demands a lot of perseverance, creative edge, and consistency to build your brand on such a vast platform.
We are here with a detailed account of the steps that are involved in creating as well as monetizing a YouTube channel for beginners.
How to Create a YouTube channel?
Creating a YouTube is not at all a difficult task, although we have broken down the entire process in a step-by-step guide for your ease.
Step 1: Firstly, you need to sign into YouTube and begin by creating your ‘User profile’ by clicking on the user icon that is given on the top-right corner of the screen.
Step 2: Next, you will go to the ‘Settings’ option.
Step 3: Now, you need to click on the ‘Create new channel’ button.
Step 4: In the next step, you need to select a name (business/brand) for your channel.
Step 5: Once you are finished adding all the information, hit the ‘Create’ button, and Voila! There’s your very own YouTube channel on the platform.
These are the very basic steps that you need to follow in order to create a channel on YouTube. What follows are the various steps wherein you have to fill in all the information about your channel or brand.
Right from the ‘About’ section till uploading your very first video, even the written content on your channel should be designed in a manner that can directly attract your target audience and you start to get subscribers.
Okay! So once you are all ready with your channel, it’s time for some ACTION!
Now you need to start creating content for your channel, that is engaging, in-demand, and is able to fetch you views. Now, this can be a bit difficult in the beginning but we have a few suggestions for you.
Do your research well:
This is a step that needs to be taken even before creating a channel, you need hours and hours of research to understand the YouTube analytics. In a space where every minute there are 300 hours of video content being uploaded, it is extremely important for you to do something out of the box if you want to flourish in the YouTube industry.
Using the right title and thumbnail:
There are millions of videos on YouTube and to ensure that yours gets some traffic, you need to optimize your search and use keywords in your title that are highly relevant to your content and have good search analytics.
Another thing here is the thumbnail, this is the first picture that is seen by the viewers on YouTube and if the cover picture is designed in a way that excites the users, only then they will click on the video and watch it.
Consistency is key!:
It might be possible that your very first videos might not receive the number of views you were aiming for or expecting. This is the most crucial time when a lot of creators just give up, instead, you need to take this as a challenge and remain consistent in uploading content and you never know one of your videos might just boom!
Now that we are well-equipped with all the information about how to kick-start a YouTube channel, it's time we talk about monetizing it. As we stated, it is lovely if you can generate any amount of income from doing something you are really passionate about and YouTube furnishes you with this opportunity.
We will now dig into the basic process of monetizing one’s YouTube channel using AdSense.
Step 1: Reach the threshold:
In order to monetize or start to run ads on your YouTube channel, you first need to reach a threshold. You need to have around 1,000 subscribers on your channel and your videos need to be able to generate around 4,000+ watch hours in the course of the last 12 months. If you have achieved this threshold, and have satiated all the policies of YouTube only then you can step ahead to monetize your channel.
Step 2: Set up an Adsense account:
You need to log into your YouTube Owner account and need to set up an AdSense for your channel. Here is a video explaining how to complete the entire process and start to earn money with AdSense ads on your channel.
Step 3: Understand AdSense:
Next up, you will need to get a thorough understanding of what are the evaluation and payment policies of AdSense and how much is paid per view as per the guidelines. The payment is done as per the clicks and engagement basis so you need to pull your socks up and try to create content that is engaging and can fetch you more viewers and subscribers.
Step 4: Check Monetization requirements:
After setting up an account on AdSense and completing the entire process of running ads, you also need to once skim through all the requirements of monetization and decide the flow of your channel accordingly.
Step 5: Analyse and Strategise:
The last step that is something you need to be extremely consistent with is the analytics of your channel. It is of utmost importance for you to know which of your videos are doing well and fetching you the maximum traffic and which are not. According to this study and research, you need to plan out the flow and content of your channel.
Pro tip: To improve and increase the number of viewers and subscribers on your channel, it is extremely important to market it. Be it a blog or a website, try to redirect your audience on such platforms to your YouTube channel by embedding the videos and engaging with the users.
That’s it, guys! We have broken down the entire process of how to start and monetize your YouTube channel being a beginner. We hope we were able to solve a few doubts of yours and could help you out in starting off your YouTube channel.
If you are a content creator, do not hesitate to give this a try and go all out there creating content on YouTube. No matter how much competition you have, if you have that spark and are able to do something out of the box, why not give it a shot!
Also, let us know in the comments below if this guide proved to be helpful for you and if you want us to do more of such informative blogs.
Till then, take care! Stay safe!