Meet The Lady Behind Lacuna Studio4 minute
By Likita Gowda
Meet Tanushree Singh from Lacuna Studio Goa & Get To Know What It Takes To Run A Small Business
In a time where life is incredibly fast paced and almost everything is mass produced, there are a bunch of people working towards changing that. Handmade products and the concept of slow living are being valued again. And the benefits of these are paramount. We are kinder to the environment, mindful of the resources we use and the quality of products thus produced are far superior than their mass produced counterparts.
This is the primary reason why we at Girls Buzz truly value and support small businesses in every way that we can.
Today we are bringing to you one such small business - Lacuna. It is a pottery studio based in Goa and is run single-handedly by its founder Tanushree Singh. Every piece she makes is handcrafted to perfection and is made in small batches.
We spoke to Tanushree about her little venture, and here is her take on being an entrepreneur and her aspirations.
- First things first, what got you interested in pottery? And how did you get into it?
I have always loved working with my hands and was keen on learning pottery for many years. I took a sabbatical from my corporate job in late 2018 and that’s when I decided to give pottery a shot just for fun, which later turned into something more serious rather unexpectedly.
- Please tell us what being a business owner means to you and why you became an entrepreneur in the first place?
There’s a lot of freedom in running your own business and there’s never a dull moment. The initial phase however can be tough, because most creative small businesses are run solo by the creators themselves, so there are multiple roles one is juggling with constantly. It is however very satisfying to be your own boss and make all the creative decisions, even though the admin and logistical stuff can be really boring and tedious sometimes. Overall it is very empowering to be running your own business and I wouldn’t trade it for my previous corporate life.
- How has Lacuna helped you grow as a person?
Running Lacuna all by myself has taught me to be a disciplined person as I am accountable to myself for everything and I also feel much more ambitious now than ever before, with short and long term goals in mind - something I struggled with during my regular job phase.
- What or who has been your greatest influence/inspiration in your craft/business and why?
I can’t think of one individual specifically, but over the last few years I’ve followed a few successful ceramic businesses run single-handedly by women and watching them work gave me the confidence to run my own business as well and helped me believe that this is something I can make a living out of if I work really hard.
- What would you say is your greatest professional accomplishment to date?
To start, survive and run Lacuna successfully during a pandemic!
- What’s the best advice you have received in business that you wish to pass on to our readers?
- Never under price your work.
- Ask for help when you need it.
- Learn and know how to sell and market your work.
- What have been the most effective marketing initiatives or programs you have used to promote your business?
Tough to answer because I feel like most small businesses that exist on Instagram are at the mercy of the “algorithm”. So any initiatives I’ve run, the results have usually been a bit inconsistent. Sometimes running ads work - but it depends on how good your image/creative is and if you're targeting the right audience. Sometimes this can also work organically (without paid ads) - the key here being good work that is also presented well.
- Are there any resources or tools you’d like to share with other small business owners that have helped you run your business? If yes, please describe.
Nothing specifically as I feel anything you need help with is available online. For certain specific skills there are some great courses on Udemy which are reasonably priced. As a creator I feel it's important to constantly work on your creative skill as well, so it helps to follow artists you look up to who have tutorials and also share their own struggles and journey.
- Have you faced any failures? How did you overcome that failure and what did you learn from it?
Once I wasn’t able to meet my sales target for a specific month, so I announced a discount for the very first time. It worked, although it's not something I plan on doing always as a go-to fix in the future, and would rather work on making a better collection instead.
- What is the Number One Business Goal you plan to accomplish over the next year?
A bigger studio space! I feel this will help me streamline my work process better and also increase my production capacity.
- What do you do for fun/relaxation?
Forgot about fun while running Lacuna alone :D, but walks with my dog in the gorgeous plateaus and backwaters of Goa have been my favourite part of each day.
- What’s the best thing you have made till date? If you could pick a favourite (Can you show us?)
Hard to pick one, but sharing a couple of them:
-The anatomy collection of planters
-A piece I made for the Save Mollem campaign
-& The Japanese incense burner inspired Puffer Fish Incense smoker I made for the Diwali Collection