Top 5 Instagram Content Creators - Get Inspired by Their Journey and Content

6 minute

Obviously, in this day and age where social media platforms dominate our handheld devices, Instagram doesn’t need an introduction. Since its launch about a decade ago, Instagram has spearheaded the revolution of visual creativity.  

A platform that is bustling with the creative energy of users worldwide, content creators who post on here are often considered as a typical source for inspiration. Whether you’re looking to gain some much-needed traction for your home business or build a network among those who are similarly passionate about a particular niche as you are, everyone can learn a little something from this platform’s popular users.

So, what exactly does a content creator do on Instagram? Who are some of the best content creators to follow this year, and what content do they create? Let us find out. 

Who is a Content Creator on Instagram?

Among the one billion users that Instagram has, the influencers and their marketing industry have been predicted to be worth anywhere between $7 billion to $8 billion. Businesses on the platform make more than 500% return on each dollar spent on influencer marketing. 

These content creators are extremely influential - as a matter of fact, Instagram has been known to rank as the most impactful channel in the year 2020. Therefore, it makes complete sense that more than 2/3rds of the marketing community end up spending the most amount of money on this platform. 

You might be wondering - what does this entail for our beloved content creators? It means that there is that much more opportunity for them to get paid using their creativity and expertise. Now, what exactly is an Instagram content creator, and how do you become one?

A content creator on Instagram is someone who creates content on their Instagram profile that caters to a specific type of audience - such as a user who posts vegan recipes and other content related to vegan food, suited to their vegan audience’s needs. This user thus can be known as an Instagram Content Creator.

A content creator on Instagram can choose to solely use the platform as a means to make money - or, in other words, Instagram becomes their full-time job. Content creators often can be seen working with several different brands, creating content in exchange for a certain amount of remuneration. The content they create may be in the form of posts or videos that are sponsored, social media ads, print adverts, brand-specific content, and more. 

To successfully become a content creator on Instagram, you must make content that caters to a specific type of audience. Your niche may be beauty, food, travel, fashion, gaming, or anything else that can help you gain an audience that is dedicated to the content you are putting out. 

Top 5 content creators on Instagram that you should be following this year

With billions of people across the world using Instagram, it is very difficult to nitpick a few favorites. However, we have narrowed down our list to the top 5 content creators to follow in 2021. Check them out, find out about their journey and the content they create, and get ready to get inspired.  

Karen X

Source: Inc. 

Account: Karenxcheng

Number of followers: 864k

Category: Creative Direction



Karen has been named in Inc's 30 under 30, and she creates viral videos for giant brands such as Apple and Snapchat with the help of her creative agency called Wafffle (yes, with three F's). She first went viral when she posted a video in which she spoke about quitting working for Microsoft. 

No wonder, her Instagram account features several of her videos such as behind the scene captures which give her followers an insight into how her videos get made.

If you're looking for inspiration to enhance your creative video abilities, head over to her account to learn many new ways to do the same. 

Karen's 'donut selfie' technique gained a lot of traction. It involves teaching users to record a video of themselves while moving their phones in a circular motion, i.e. like a donut. 

In conclusion, don't be afraid to share your secrets. Using tutorials to show people your tips and tricks will help you gain confidence from your audience and go a long way in setting you apart from other content creators on the platform. 

Kevin Parry

Account: Kevinbparry

Number of followers: 1.1M

Category: Video Creator



Over each of the months over the last year (2020), Kevin, a stop-motion animator made videos based on one emoji. He became famous for his impeccable VFX and had even worked with the team of the animated movies The Boxtrolls. Now, he's showcasing his talent all over social media through his platforms. His behind-the-scenes tricks in his "How I made this" videos always provide the opportunity to learn something new. 

He's so good at what he does, combining animation skills with illusions, that he became one of Variety magazine's 'Animators to Watch'. He calls himself "stop-motion animator + video wizard", and fittingly so - his fruit-slicing video gained about 2 million views on just Instagram. This goes on to say that even simple ideas can blow up - if you have an idea, put it out there, however basic it may seem at first glance. 

Hermon & Heroda

Source: cnn

Account: being__her

Number of followers: 87.4k

Category: lifestyle/fashion



Hermon and Heroda are deaf twins who aim towards breaking down barriers using their immaculate style and enormous fashion influence. Besides running a fashion cum lifestyle blog, both of them work with raising awareness for their disability and strongly prove to the world that they have fully embraced their differences. It is truly inspirational. 

The twins have gone on to work with several big brands, such as the British clothing brand F+F and also Invisalign UK. They have made an appearance in the UK edition of Vogue and work hand in hand with communities to raise awareness for Black Lives Matter. 

They are a clear example that being different does not entail holding ourselves back! Instead, use your creativity to highlight your differences, make yourself heard, and stand out brightly amongst the rest of the people!

Olivier Wong

Account: wonguy974

Number of followers: 850k

Category: travel/photography and content creation



If you are someone that loves photography and content creation, and somehow find yourself to be stuck in a rut with nowhere to look for inspiration, Oliver Wong is your guy. This French photographer became super famous for his stunning shots of streets and lifestyle photography, especially in and around the Parisian streets that he is located. 

Wong primarily captures urban settings and cityscapes. It is a good idea to experiment with the scenery around you - try and manipulate light and shadow to come up with your own unique style. Remember - you don't need expensive photography equipment to capture high-quality pictures. All you need is your trusty smartphone, and don't underestimate the power of good editing software, either!

Julian Bass

Source: ReadingBio

Account: Thejulianbass

Number of followers: 116k

Category: film/visual effects/acting

Contact: ICM Partners


At only 20 years old, the Georgia State Uni student Julian Bass is well-known for his SFX videos. On his Instagram page, you'll find his ode to and versions of superhero movies, along with each of their editing tutorials. One of his videos became super viral on Twitter, and then he found himself noticed by several of Hollywood's leading personalities such as the actors Zach Braff and Josh Gad

He is known to regularly pay tribute to some of the most-loved superheroes on Instagram and off late, he's caught the eyes of Disney. If you want to learn more about VFX, go ahead and follow his page on Instagram. It helps to express your own ideas in a super creative way in order to get yourself noticed by the industry giants.

What are the benefits of joining other content creators on Instagram?

There are several different ways that you can get rewarded by becoming a content creator on Instagram, such as:

  • Making a fanbase of devoted followers
  • Earning money through the help of paid sponsorships, affiliate links and also selling your own products. 
  • Using your own creative skills to allow yourself to think out of the box and make content that is food for conversations. 
  • Working with your favorite brands online
  • Landing other potential career opportunities through different avenues, such as getting exposure on other media like TV and Radio


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