Male Beauty Influencers in India who are Breaking Gender Stereotypes

Does the idea of men wearing makeup make you cringe? Well, gone are the days when beauty products were only associated with femininity. Male makeup and skincare have been normalised by social media influencers. In fact, the year 2020 saw several male beauty bloggers creating makeup looks for both men and women. They’ve transformed the grooming industry altogether. We love how they’ve unleashed their inner creativity while shunning restrictive societal stereotypes. On the contrary, some of the guys wearing makeup are far better than their female counterparts. Moreover, the idea of men into makeup isn’t a novel concept. For years the Indian entertainment industry has seen male makeup artists like Mickey Contractor, Bharat Godambe and Vardan Nayak breaking gender stereotypes.

Watch Out for these Male Beauty Influencers  & Steal these Party Looks from them

In this blog, we present to you our favourite male beauty content creators who are bringing in the change we truly need:

• Ankush Bahuguna

Source: instagram.com/wingitwithankush

Ankush Bahuguna is a Delhi-based content creator. He first came into the limelight with his funny videos on the ‘gram. However, during the pandemic he discovered his love for makeup. This prompted him to experiment with a new handle called @wingitwithankush. With 147K followers right now, he makes sure he creates easy-breezy makeup looks for both men as well as women. We love how effortless his style is. Despite being faced with several derogatory remarks, no haters could shatter Ankush’s confidence.

Recently, Ankush has created some super-cool and subtle no-makeup makeup looks. We love how he focuses on the eyes by adding drama to his lashes and lids. If you’re stepping out for dinner on a cold, winter night, we’d definitely recommend this look. He used a blue eyeshadow on the inner corners of his eyes and finished it with a dash of highlighter. So effortless, right?

• Sushant Divgikar

Source: instagram.com/sushantdivgikr

Sushant Divgikar is a true icon who has shattered all kinds of societal norms. Besides being a male beauty influencer, he is also an actor, model, performer and singer. He has a whopping 1.3 million following on his Instagram handle @sushantdivgikr. Mascara is his favourite beauty product as he feels like it instantly boosts his confidence. If you’re looking for basic, dewy everyday looks or something loud for a campaign or shoot, check out his edgy content.  

If colourful, glam makeup looks are your thing, you should be digging this look by Sushant Divgikar. The combination of a pop lip and a nude eyeshadow really work here. We also love how he’s accentuated the cheekbones with some creamy blush and highlighter. Ladies, would you try this?

• Deep Pathare

Source: instagram.com/justdeepdrama

If you’re someone who has a penchant for out-of-the-box makeup looks, you’re going to love Deep Pathare’s IG handle, @justdeepdrama. His edgy content features a mix of beauty and skincare. Playing with bright and vibrant hues is something he loves. Also, he’s got some exceptional blending skills. If you’re looking for the best foundation for men, head to his page because he has your sorted with plenty of makeup hacks.  

If you literally want to serve looks at a party, Deep’s makeup look has to be on your list. Whether you’re a newbie to makeup or a junkie, this look is easy to achieve. It has all the glam you need especially if you’re stepping out for a Christmas dinner or New Year bash. All you need to do is add some volume to your lashes with a good mascara, do your base makeup as usual, and finish off with a matte blush and tonnes of highlighter. You’re good to go. Though Deep has done a nude lip, you can even do a bold one since it’s the festive season.

• Shakti Singh Yadav

Source: instagram.com/thefebruaryboy

Shakti Singh Yadav isn’t just a male beauty influencer but a lifestyle and men’s wear influencer too. He believes makeup can boost confidence in men. Through his content, he emphasizes majorly on male grooming. We love his Korean beauty makeup tips and tricks, and the simple looks he creates for various occasions. You can find him on IG under the handle @thefebruaryboy.

If you thought makeup was only for women, you’re mistaken. These male beauty bloggers are challenging that and how! In this reel, Shakti Singh Yadav has shown us exactly how a man can achieve flawless skin instantly with only a few products. He believes that all a man needs are a good concealer, a lip balm and a highlighter.

• Siddharth Batra

Source: instagram.com/siddharth93batra

Siddharth Batra isn’t just a CEO of guy beauty but also a fashion influencer. We’d describe his style and full-of-life makeup looks as quirky yet eccentric. With 219K followers on the ‘gram, he has won the hearts of plenty with his beauty and grooming tips. Whether it’s achieving the perfect winged liner or sharing an effortless foundation blending hack, @siddharth93batra sure knows how it’s done.

Are you planning to travel this holiday season? Well, Siddharth Batra has you covered with an easy-breezy travel look you can achieve in under five minutes. Watch this reel to understand how he prepped his skin for a flight and the exact products he’s used.

• Yashwant Singh

Source: instagram.com/yashwantsngh

Girls, if you want the right skincare advice, head to @yashwantsngh’s IG handle. He has captured the attention of his 22K followers by posting great content on self-care, fashion and skincare. His forte includes discovering and exploring major Indian homegrown brands and international skincare labels. If you’re looking for some unfiltered, authentic recommendations on skincare products, Yashwant has you sorted.  

Girls, do you want to beat the perils of the dry skin season? Try these effective skincare hacks recommended by Yashwant Singh. In this reel, he teaches you how to tackle dry and dehydrated skin. When you quench the thirst of your skin, your makeup products get absorbed better too.  

We have to agree that these male beauty influencers are killing it right now. If there are any other guy beauty experts you know, share their IG handle in the comments section below. Also, what did you think of their makeup looks?